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DISNEY AT AFROTECH: BOLD

Overview: 

AfroTech is a global gathering for Innovators and Inclusive Tech Companies. Disney has been involved with AfroTech since 2020, showing up and representing the community. In 2021, we launched Disney BOLD campaign. The campaign highlights and celebrates the Black community loudly and proudly. 

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For this campaign, we incorporated pops of colors, organic shapes and lines as design elements to help highlight those who are courageous, daring, resistance and forward. The creative celebrates the future as we move forward together towards equality.

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This campaign was specifically designed for Disney's presence at AfroTech. 

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Featured Article of Disney at AfroTech: Here

Project type:

Brand Design, Art Direction, Graphic Design

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Role:

Design, Art Direction, Motion Design, Environmental Design

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Team:

Ally Fisher, Senior Communication Specialist 

John Hughes, Manager of Content 

Kayla McCarty, Manager

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All rights belong to ©Disney

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© Weilin Zhang 2025

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