DISNEY AT AFROTECH: BOLD
Overview:
AfroTech is a global gathering for Innovators and Inclusive Tech Companies. Disney has been involved with AfroTech since 2020, showing up and representing the community. In 2021, we launched Disney BOLD campaign. The campaign highlights and celebrates the Black community loudly and proudly.
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For this campaign, we incorporated pops of colors, organic shapes and lines as design elements to help highlight those who are courageous, daring, resistance and forward. The creative celebrates the future as we move forward together towards equality.
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This campaign was specifically designed for Disney's presence at AfroTech.
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Project type:
Brand Design, Art Direction, Graphic Design
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Role:
Design, Art Direction, Motion Design, Environmental Design
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Team:
Ally Fisher, Senior Communication Specialist
John Hughes, Manager of Content
Kayla McCarty, Manager
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All rights belong to ©Disney


