DISNEY AT AFROTECH: BOLD
Overview:
Diversity, equity and inclusion is a key pillar at The Walt Disney Company. In 2021, we redesigned Disney at AfroTech campaign. The BOLD campaign highlights and celebrates the Black community loudly and proudly.
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This campaign is specifically designed for Disney's presence at AfroTech. AfroTech is a global gathering for Innovators and Inclusive Tech Companies. For this campaign, we incorporated pops of colors and organic shapes as design elements to help highlight those who are courageous and daring. The creative celebrates the future as we move forward together towards equality.
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Project type:
Brand Design, Art Direction, Graphic Design
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Role:
Design, Art Direction, Motion Design
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Team:
Ally Fisher, Senior Communication Specialist
John Hughes, Manager of Content
Kayla McCarty, Manager
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