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Disney at Essence Fest

Overview: 

Disney returns to The ESSENCE Festival of Culture™ for 2025 through the theme of Summer Street Jam. Alongside some of the world’s premier Black storytellers, Disney's presence is to amplify and celebrate their important contributions which are driving culture-defining storytelling, creativity, and innovation. Disney celebrate this through panels, custom pop-up experiences, meet and greets with characters, and giveaways. 

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I was presented with the opportunity to design a mark that spearheaded the entire booth look and feel to deliver an unforgettable experience.

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Read more here: Here

Project type:

Brand Design, Logo Design 

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Role:

Designer, Art Direction

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Team:

Agnete Oernsholt​​​​​​​​, Group Design Director

Lacye Beauregard, Design Director

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© Weilin Zhang 2025

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