Role: Lead Designer
Task: Concept a brand/company as an assigned mentor guide you through the process of sharping brand design, product designs, illustration, as well as art direction.
Have you ever lost track of time walking through an art supply store like Michaels, Rifle paper, or Paper Source? I've always loved visiting art supply stores and I could spend endless hours looking at notebooks, notepads, or even just pencil holders. And to capture this feeling of loosing track of time, I created this stationery brand and products to reflect those feelings, someone wandering off into their own space.
Through AIGA Mentorship program 2018, I have curated this stationery company with my assigned mentor. I was heavily inspired by water, mountains, geometric shapes, and my favorite color palette. I wanted to break out of my comfort zone and design something very different from my usual "feminine" illustration style.
Program used: Adobe Illustrator, Adobe Photoshop