Shanghai Disney Resort: Part Time Campaign
Role: Illustrator, Designer
Task: Shanghai Disneyland Resort requested an ad hoc campaign marketing part time opportunities at the park.
The primary message of this campaign is "If you have a bit of free time, work part time!"
We decided that in order to showcase "part-time", the most fun and creative way was to illustrate Disney elements on top of the stock imagery. For example, drawing a Disney Cast Member uniform, a name tag, or Mickey ears. All these elements can only be found exclusively at Disney. This idea showcase the brand, but also delivers a unique experience working at Shanghai Disney Resort.
These assets were used on posters, web banners, banner stands, as well as social media platform: WeChat with over 44.5k views.
Program used: Adobe Illustrator, Adobe Photoshop, and Procreate on iPad