Concepting Disney Presence at AfroTech World 2020
As part of The Walt Disney Company's ongoing commitment to diversity and inclusion, Disney decided to participate at the 2020 AfroTech Conference. I was tasked to come up with a creative marketing campaign that not only represented Disney as a whole but as well as delivering a campaign that will speak to the targeted audience, which is predomaintly black.
As someone who is Chinese, AND NOT BLACK. This was a daunting challenge. I was terrified of misrepresenting a huge population of people. However, with the support that I had gotten, as well as partnering with other Black Creatives from other parts of the company. Through rounds of revisions, I created three concepts that I’d like to walk through in this post, and to show the final concept we landed on.